Disability Technology & News

ID Tags for Cities — Part 2

Ok here is the 2nd installment of the ID Tag system currently being test in Japan (Click here to read the 1-st entry covering this piece.). The article is originally written in Japanese, but I used Google’s Translate Tool to convert it from Japanese to English. The below is the translated English version, but you can read the Japanese article here.

The town activates with [saihuketai]? –Reverse side Harajuku match
Mitiko Nagai
2005/08/3

The strategy which NTT [dokomo] thought in order to spread [saihuketai], is something which “makes the town activate with [saihuketai]”.

NTT [dokomo] August 3rd, being joint with URAHARA.ORG of TEX firm and the volunteer group which develop the marketing system which used the portable telephone, tries to be able to utilize [saihuketai] in reverse side Harajuku, it announced that “reverse side Harajuku activation plan” is developed. URAHARA.ORG the Harajuku store meeting and the Jingumae store meeting which is Tokyo Harajuku being joint, is the volunteer group which is established.

The leader/the lighter/writer is placed on the shop front. Also the user which does not have [saihuketai], the book can mark the store from the portable sight of TEX firm

The system, TOWNPOCKET which TEX firm developed is utilized. When the leader of [saihuketai] which is installed in the shop front/the portable telephone terminal of FeliCa correspondence the [za] is done in the lighter/writer, information of that store is done the “book mark”. As for the user it reaches the point where you can look at the information of the store where the book it marks with respect to the application of TOWNPOCKET.

As for the user the member registering to TOWNPOCKET in advance, it is necessary to install private application. With the mail transmit campaign information from November, try to be able offer the discount coupon store side vis-a-vis the customer who your own store the book is marked.

Takahashi of URAHARA.ORG representation 嘉 as for one person “as for many of the person who comes to reverse side Harajuku we do not have PC by his concerning the aim of utilizing [saihuketai], there is many a thing which uses the portable telephone. It increases the repeat ratio of the customer by the fact that the coupon and the like is transmitted to the portable telephone, would like to activate reverse side Harajuku” that it did.

The application picture of TOWNPOCKET. You can see store information and coupon information etc

TEX firm offers the leader/the lighter/writer. As for price you call 50,000 Yen. The participation store pays month amount several thousand Yen to TEX firm as a utilization charge of the member data.

153 stores which such as ANAP in reverse side Harajuku are participate from service start point in time. It expands to 300 stores in 9 ends of the month. As for URAHARA.ORG, we have assumed that in the schedule which starts the point plug ram which can be used reverse side Harajuku altogether future, we would like to make to also [saihuketai] correspond. It came and the store just did in the schedule which the point that tries accumulates, it is the aim where it can connect to the repeat ratio improvement of the customer.

In addition, with [dokomo] using [saihuketai] at the reverse side Harajuku store, in order for shopping to be possible, it calls the introduction of Edy and the like of the electronic money. We have assumed that we would like to have corresponding to also the credit business of the schedule which [dokomo] will start in the future.

[dokomo] and TEX firm in the future keep developing the similar mechanism even in other area. “When of introduction present cheapness is thought, first the shopping mall and shopping center become the target”, ([dokomo]) with it did.

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